This planning model estimates the amount available per inquiry after variable installation costs, sales costs and your chosen reserve. It is not a FenceLeads quote or a prediction of future sales.
How the calculation works
Contribution per sold job = revenue − variable installation costs.
Lead budget = contribution × lead-to-sale rate − sales cost per inquiry − reserve per inquiry.
A negative result means the scenario does not cover your chosen costs and reserve, even at a zero lead price. It does not mean a supplier owes you money.
Use measured inputs
- Use completed, paid jobs and the associated material, labor and other variable installation costs.
- Calculate your close rate from sold jobs divided by inquiries from a comparable source, service area and project mix.
- Include time spent calling, estimating and following up in sales cost.
- Include mandatory package or platform fees when comparing an offer with this budget.
- If you do not have reliable history, compare conservative and optimistic scenarios. Label those as assumptions.
Nothing you enter is sent by the calculator or saved. Read the full lead budget guide for a clearly labeled worked example.
SBA: break-even analysis explains contribution and costs. Our calculator applies a planning model to inquiries; it does not represent an industry benchmark.