THE FENCELEADS JOURNAL
Field notes for
your next job.
Better questions. Clearer numbers.
A practical guide to buying fencing leads.
Are fencing leads worth paying for?
A lead is worth buying when the work it produces leaves enough money after installation costs, sales effort and the lead bill. The price of the inquiry is only one part of that decision.
Exclusive vs. shared fencing leads
Exclusivity describes how a supplier distributes an inquiry. It does not mean the homeowner has stopped shopping, or that your company has already won the job.
How much can you afford to pay for fencing leads?
Work backward from what a sold job leaves your business, then account for the leads that never become jobs. Revenue alone is not your lead budget.
What makes a qualified fencing lead?
A qualified fencing lead is an inquiry that meets the criteria you and the supplier agreed on. “Qualified” should be a checklist you can inspect, not an adjective you have to trust.
How to follow up with fencing leads
A homeowner’s quote request is the start of a conversation. A clear follow-up process helps your team understand the project, arrange the right estimate and avoid losing track of an interested homeowner.