Define the work you want to quote
Start with where you install and which projects make sense for your crew. A homeowner may genuinely need a fence and still be a poor match because the site is outside your area, the job is too small or the requested material is not something you install.
| Field | What to agree on |
|---|---|
| Location | Accepted ZIP codes or service boundary and exclusions |
| Project type | New installation, replacement or repairs, if offered |
| Material | Wood, vinyl, aluminum, steel, chain link or another agreed option |
| Size | Any minimum footage or project scope |
| Timing | The homeowner’s intended start window |
| Authority | Homeowner or another person authorized to request the work |
| Contact | Required name, phone, email and contact preferences |
Decide how to handle someone who does not know the footage or material yet. Rejecting every uncertain answer can exclude homeowners who need an installer’s advice. Accepting everything can leave you paying to sort out basic fit. Set the rule before delivery.
Submitted information and verified information differ
A homeowner typing a phone number into a form is not the same as verifying ownership of that number. Likewise, selecting an estimated budget does not prove ability to pay. Ask which checks the supplier actually performs and what evidence accompanies the record.
At FenceLeads, the initial qualification criteria are based on submitted information. Any additional verification must be specified in your package. We do not describe every inquiry as phone-verified by default.
Qualification does not guarantee a sale
A lead can meet every agreed condition and still choose another contractor, postpone the project or decline your price. Qualification screens for fit; your quoting process, availability and the homeowner’s decision determine what happens next.
Keep three stages separate in your reporting: a qualified inquiry, an estimate appointment and a sold job. Do not count an inquiry as an appointment unless an appointment has actually been agreed.
Put replacement rules in writing
Before buying, list potential replacement reasons: a duplicate within an agreed period, a location outside the service area, a prohibited job type or unusable contact details. These are examples to negotiate, not an automatic FenceLeads guarantee.
- What evidence must you provide?
- How long do you have to report a problem?
- Who reviews it, and when will you receive a decision?
- Does an accepted claim produce a replacement, credit or refund?
- How are incorrect homeowner answers handled?
A missed call or unsold job should not automatically be treated as invalid. The agreement needs to say how unreachable contacts are assessed and what follow-up is expected.
Bring a short brief to discovery
Write down your service area, preferred projects, exclusions, capacity and current follow-up process. Ask to see a sample lead record and confirm how the real inquiries will arrive. That gives both sides a concrete basis for the package.
Then consider how the lead is distributed and what your business can afford to pay. A well-defined lead still needs to fit your economics.
Sources and method
Worked examples are illustrative. They are not industry benchmarks or customer results.
This guide explains buying terms and the proposed FenceLeads offer. Your signed agreement determines the actual criteria, delivery and replacement terms.
PUT IT INTO PRACTICE
Let’s talk about the jobs you want.
Bring your service area, project preferences and questions. We’ll discuss whether a lead package makes sense.
Discuss your service area ↗